Case Studies and Reports

Success of a company's success largely depends upon brand's reputation. In the digital realm, business thriveswith the right content moderation strategy, which can be pivotal in shaping brand's trajectory. For brands, there's a high cost for missing the mark. More than 5 in 10 survey respondents said all it takes is one incident of toxic or fake UGC to walk away from a brand's community. Worse, nearly half (45%) said it would make them lose all trust in a brand. These findings highlight the importance of online identity protection and social profile moderation. Here's how it works, and how brands can do it more effectively. It's also worth noting that recent surveys suggest that 85% of users prioritize user-generated content over content published directly by the brands themselves. With this in mind, it isn't surprising that content moderation can make or break your audience's perception of your brand.