Content moderation or User Generated Content moderation activities share a large portion from the budget. The ROI can be measured not only in terms of monetization, but also through various nonfinancial gains.
ROI on Moderation
- Safety: Content moderation helps to ensure that the app is safe for users by removing any inappropriate or harmful content, such as hate speech, harassment, or sexually explicit material. This can create a safer and more welcoming environment for users, encouraging them to use the app more frequently.
- Reputation: By moderating content, a dating app can maintain a positive reputation by ensuring that the app’s content is appropriate and respectful. This can attract more users to the app, as well as encourage existing users to stay engaged.
- Legal compliance: Content moderation can help a dating app comply with laws and regulations related to user-generated content, such as the General Data Protection Regulation (GDPR) or the Children’s Online Privacy Protection Act (COPPA).
- Matching: By moderating content, a dating app can improve the matching process by removing any false, misleading or fake profiles, which can help to improve the user experience.
- Community-building: By moderating content, a dating app can foster a sense of community among its users by removing any content that is divisive or disrespectful. This can encourage users to engage more with the app and with each other, leading to a more active and engaged user base.
- Monetization: A dating app can monetize itself by maintaining a safe and positive community, which can attract more users and also increase user loyalty, which can lead to increased revenue from in-app purchases or subscriptions.
- Fake Moderation: Identify any suspicious usage pattern that separates scammers from genuine users. Blacklist the devices, ban the user on the platform based on severity to prevent misuse of the platform.
- Profile Moderation: Screen newly registered user accounts.
- Text and Chat Moderation: Moderators skim through the textual content which are posted on the platform by the users.
- Image, Video and Livestream Moderation: Moderate multimedia content 24×7 in real time.
- Differentiate spam and scam profiles from hacked profiles of genuine users. Prevent misuse of hacked profiles and the data within.