Ensuring Safe and Authentic Profiles for a Global Dating Platform
Industry: Online dating / user-generated content
Region: Worldwide
Company Size: Medium to large-scale, millions of active users
The Challenge
The platform was experiencing a surge in user profile submissions, including photos, bios and interests. This growth brought several challenges:
- Fake or inappropriate profiles were frequently created
- Offensive images and explicit content were being uploaded
- Bios contained hate speech, harassment or misleading information
- Manual moderation could not keep up, causing delays in profile approvals and a negative user experience
The client required a scalable, efficient solution to ensure safe, authentic and trustworthy profiles for their users.
Foiwe’s Solution
Foiwe implemented a hybrid AI + human moderation system, tailored for dating platforms:
- AI-powered profile scanning
- Automated detection of nudity, sexually explicit content, offensive language and suspicious behavior
- Human review for flagged profiles
- Context-sensitive evaluation for edge cases in profile photos and bios
- Automated fraud detection
- Identifying duplicate accounts, fake images and suspicious activity
- Real-time feedback to users
- Immediate alerts if a profile violated platform guidelines
- Reporting dashboards
- Analytics for moderators to track trends and monitor platform safety
Implementation
- Phase 1 – Assessment: Analyzed submission patterns and identified top moderation risks
- Phase 2 – AI Deployment: Trained AI models to review images, text bios and behavioral patterns
- Phase 3 – Human Oversight: Edge cases flagged for manual review by trained moderators
- Phase 4 – Continuous Optimization: Updated AI models based on flagged false positives and emerging threats
Results
- 50% reduction in inappropriate profiles reaching the live platform
- 65% improvement in moderation efficiency, reducing average review time from 12 hours to 4 hours
- Increased user trust, measured by lower complaint rates and improved user retention
- Proactive fraud prevention, reducing duplicate and fake account creation
Key Takeaways
- Hybrid moderation (AI + human) is critical for maintaining safety and trust on dating platforms
- Real-time profile scanning ensures only safe, authentic profiles reach users
- Continuous optimization of AI models keeps the system adaptable to new risks