Digital Marketing Specialist
About this role
This is a full-time on-site role located in Bengaluru for a Digital Marketing Specialist at Foiwe. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. Day-to-day tasks include managing social media accounts, analyzing web analytics, conducting online marketing activities and ensuring effective communication across various digital platforms.
Qualification
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field
- 2–4 years of hands-on experience in Digital Marketing, preferably in IT services or consulting
- Proven experience managing digital campaigns across multiple platforms (LinkedIn, Google, Meta, etc.)
- Strong understanding of SEO, SEM and performance marketing metrics
Responsibilities
- Plan, execute and optimize multi-channel digital marketing campaigns to increase brand visibility and lead generation
- Manage and grow social media channels through engaging content and community interaction
- Monitor and analyze web analytics and campaign performance data to derive insights and improve ROI
- Collaborate with internal teams (design, content, sales) to align marketing initiatives with business goals
- Develop and manage paid ad campaigns on Google, LinkedIn and Meta platforms
- Create reports and dashboards to track key performance indicators (KPIs) and present actionable insights
- Stay updated with emerging trends, tools and best practices in digital marketing
Preferred Candidate Profile
- Highly creative with a passion for data-driven marketing and innovation
- Strong analytical thinker with the ability to interpret numbers into strategy
- Excellent written and verbal communication skills
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously
- Prior experience in B2B or technology-driven industries will be an advantage
- Hands-on experience with digital marketing and analytics tools such as Google Analytics, Tag Manager and Search Console
- Proficient in using social media management platforms like Zoho Social, Hootsuite or Buffer for planning and performance tracking
- Experience in marketing automation and CRM tools including Mailchimp, HubSpot and Zoho CRM
- Familiarity with lead generation and outreach tools such as Apollo.io for campaign execution and audience targeting
Perks and Benefits
- Work with a diverse portfolio of clients in the tech industry, gaining exposure to innovative projects
- Be part of a forward-thinking team that values creativity, collaboration and continuous learning
- Competitive salary and benefits with opportunities for growth and professional development
- A supportive, flexible and inclusive work environment that fosters innovation
Key Skills
- Social Media Marketing (LinkedIn, Instagram, X, Facebook)
- Google Ads & Analytics
- SEO & SEM Campaign Management
- Marketing Automation Tools (HubSpot, Mailchimp, etc.)
- Content Strategy & Copywriting
- Web Analytics and Performance Tracking
- Branding & Lead Generation
- Data Interpretation and Reporting
Key Job Details
Role: Digital Marketing Specialist